Marketing Plan (Innisfree)

1. Foundation Innisfree is a characteristic brand that shares the advantages of nature from the immaculate island of Jeju taking into consideration dynamic excellence and seeks after an eco-accommodating green life to safeguard the parity of nature. Innisfree’s snail veil, which is our new item, is this advertising plan’s character. Snail Mask is well known and its market development is steady since snail veil is extremely helpful to ensure and fix the skin. Our objective market is the working class and the spans of clients are both female and male.Also, age dissemination is around 21 to 50 years of age. Plus, the opposition of the advertising is originated from various nations, for example, Etude house, Nature republic in Korea, Shu uemura Shiseido in Japan and Lancã'me, Estee lauder in America. Along these lines, the opposition of promoting is incredibly competitive.2. The SWOT analysisStrength: 1) Our product’s recipe is one of a kind †not at all like ot her brands.2) Use 3 years for innovative work this snail mask.3) The elements of our snail veil are in high quality.4) Our processing plant has some huge scope machines †we can have mass production.Weaknesses: 1) The selling cost is high as the creation cost is high.2) The bundle of our snail cover isn't attractive.3) We can't toss a great deal of cash and assets of this item as our organization has numerous other skincare products.Opportunities: 1) Rising of South Korean design †Hong Kong individuals are influenced by the Korean shows, popular music and idols.2) Increase the certainty of purchasing Korean skincare items †great open reputation3) Men currently focus on their pictures and begin to secure their skin by utilizing skincare products.4) Hong Kong women’s buying power on skincare items is high.Threats:1) The rising pace of money rate (RMB) †the assembling cost become ever more elevated as our industrial facility is set in mainland.2) The climate s tate of Hong Kong isn't as dry as South Korea. Individuals may not utilize our snail veil frequently.3) The pattern of the clinical magnificence treatment is rising †the conventional covers are not alluring enough.3. Focus of deals revenue& piece of the pie First of all, the snail cover is valued at $30 HK dollars each and foreseen to sell 300,000.Therefore; we expected to procure 1.5 million for deals income. It is on the grounds that the snail cover is new item, we don't anticipate a lot in deals income. Likewise, we expect that the snail cover have 5% in the market share.4. Depicting the advanced item First, Moisturizing, skin brightening and restoring the skin cells are the 3 main considerations that Hong Kong individuals for the most part concerned. Our snail cover has 80% of Snail Secretion Filtrate. This fixing can assist with expanding the flexibility of skin successfully and renew the harmed skin. Likewise, among all snail veils from different brands in the market, our item contains the most elevated grouping of Snail Secretion Filtrate. Also, we include almond oil and aloe vera so as to build the dampness of the cover, include milk for skin brightening. Second, Hong Kong individuals like item in high caliber and effective.Although our snail mask’s selling cost is somewhat higher than different brands, we can guarantee that our fixings are regular and originated from France with the goal that the quality is protected and acceptable. In addition, for the paper veil, it is extraordinarily defined with 3D innovation. It gives ideal wearability to the cover and permit the treatment embodiment rapidly sink into the skin. Third, Hong Kong individuals are extremely reasonable of picking covers. Our organization is a notable Korean skincare organization and has great reputation.And we likewise have branches in Hong Kong. So as to pick up customers’ trust, they can recover their cash if the item has any issues. Ultimately, the necessitie s of men keeping up their skin are rising. Thusly, our product’s remarkable equation can be fit both men’s and women’s skin. It is advantageous and couples can keep up their skin together by utilizing our mask.5. The objective client in HK After our thoughts, we concluded that the snail veil just propelled in Hong Kong. One of the explanation is Hong Kong is affected by the South Korean design profoundly, especially corrective items. Individuals in Hong Kong have aâ requirement of great healthy skin item .They have certainty of the Korea brand and simple to fabricate brand picture and faithfulness. Moreover, regardless of male or female, they keep up their skin by utilizing healthy skin items. So we pick the objective client in Hong Kong as the item is generally simple to enter the market and help organization to acquire benefit. Despite what might be expected, we don't pick the objective client in China. It is on the grounds that we trust the snail would first be able to attempt the temperature of a littler market.6. Advancement toolsAdvertising Endorser Invite Korean well known icons †Kang Gary and Song ji hyo. They play as Monday couple of running man which is the mainstream TV program in Korea and Hong Kong. As our item is appropriate for both male and female, our advancement right off the bat center around couples’ market of Hong Kong. Their couple’s pictures are reasonable for advancing our item. We will request that they come to Hong Kong to advance the snail mask.Mtr Station and Bus stopSet a banner at the light box of mtr station and transport stop. Transportation can without much of a stretch contact with target advertise, in light of the fact that there are solid progressions of individuals at every open vehicle intersection, The likelihood of reaching objective client will be increase.FacebookBecause facebook is the most famous social site on the planet, the quantity of clients represented 16% of the world, at Hong Kong it has 3.65 million clients. We will build up the fans page on facebook, likewise the initial 100 clients who snap like to our page can get a preliminary result of veil free. They can get it from our shop in Mong Kok . It can expand the opportunity of reaching objective client and free preliminary item can make clients give us a feedback.TV advertisingIt is the best thought of promoting, in light of the fact that TV is basic in this 21st century, TV is in all over. Despite the fact that utilizing TV adverting is costly, it can contact with target client successfully. We will request that our publicizing endorser film an advertisment for our items. Likewise it must be highâ frequency of appearing around evening time, it can concentrate on the couples’ marketYoutube channelYoutube is the most famous video-share site on the planet. Each video begins playing on youtube, you should watch a little promotion first, yet the time just have fifteen seconds. We can make a short advertisment and as yet including our publicizing endorser.Others We will arrange some road advancement in other to pull in individuals who don't utilize Facebook normally. Furthermore, we will recruit a few models to appropriate some preliminary item to the person on foot who fit our objective group.7. Spending plan for advancement The absolute financial plan is $700000 HKD.Advertising Endorserâ€â€â€$300000HKD (it has a rebate as of now, since we are the neighborhood organization of Korea)Mtr Station and Bus stopâ€â€â€â€- $100000HKDFacebookâ€â€â€â€$10000HKD (counting the example, the pay rates of innovation team)TV advertisingâ€â€â€â€â€$200000HKDYoutubeâ€â€â€â€$70000HKDFor others â€â€â€â€$20000HKD (counting having any accident)8. Activity Plan 1. Discover Korean Agents Company to examine the agreement of those two famous symbols and organize the calendar of their job.2. The spot of preliminary item disper sion will set up at downtown like Causeway Bay and Mong Kok, it draws in more customers.3. Contact with KMB and MTR, talk about the contractâ and the arrangement of our poster.4. Contact with TVB and Youtube HK to examine the demonstrating time of our notice.